Tuesday, June 3, 2008

Secret #2 Start using "Power Words".


One of the quickest ways to become successful in real estate is to use words that will make you sound successful. This is extremely important when interfacing with clients, but will also come in handy when you need to gain the trust/admiration of your professional peers.

Power words, by definition, are words that make everything you say more intelligent, authoritative and/or dramatic. Essentially, they are words you use to ensure you are an expert in whatever you decide to talk about.

Donald Trump is an excellent example of this. If you've ever heard him speak, you will quickly notice how he uses power words to articulate how he has become the "world's most successful businessman". In fact, because of his mastery with power words, he also has "without question, the world's most famous television show" too!

So, how can you use power words to make money as a successful real estate agent? There are a few ways in which you can begin using power words in your vocabulary today:

1. Speak in absolutes: Using words like "everyone", "never" and "fact" are good examples. Use these words whenever you need to make an authoritative statement to ensure it will not be challenged (i.e. "It's a fact, everyone knows there has never been a better time to buy real estate than right now!").

2. Use two adjectives in place of only one: For instance, if you are showing a buyer through a home, you could say, "This price is a fantastic deal", or you can step it up a notch and say, "This price is an unbelievably fantastic deal." Of course the latter is more persuasive, because the deal is not only fantastic, it's so fantastic that you, the agent, can barely believe it. (Also note the use of the word "fantastic" in place of a less powerful word like, "good".)

3. Redefine ordinary words with new power words: As an example, you may have heard the words "flyer", "refrigerator magnet", or "recipe card", but in power speak, you can redefine all of these words as "effective marketing solutions". This works exceptionally well when you need to describe how you plan to sell the listing of a potential client.

4. Combine power words to create powerful phrases: For example, while talking to a fellow agent, try slipping in a phrase like "revenue generating" or "systematized solutions" when discussing the latest trends in marketing and technology.

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