Secret #4 Wear a bluetooth headset.

One of the keys to making money as a successful real estate agent is communication, and there's no better way to communicate than by wearing a bluetooth headset.

But there's more to bluetooth headsets than the ability to communicate with clients and influential people; they can also be worn as a fashion accessory. Guys, don't worry, this is one of the few fashion accessories that are appropriate for you to wear (also bracelets made from precious/therapeutic metals, and tie pins that have been awarded to you for exceptional salesmanship by your brokerage). In addition, it's also a little known secret that the more you wear your bluetooth headset, the more business you will get.

The psychology lies in the principle that the more deals you do as an agent, the more you will have to be on your phone to make those deals happen. People want to be represented by successful agents, therefore they are naturally drawn to agents who talk on their cell phones a lot.

Because of this, it is a good idea to wear your cell phone headset wherever you go. You never know where you may meet potential clients (grocery stores, kid's soccer games, family reunions), so it's always good to be prepared. For instance, if you find yourself in line waiting for a table at PF Chang’s and someone asks what you do for a living, you can begin to tell them about the latest real estate deal you are working on, but then you should stop the conversation with a comment like, "that reminds me, I need to follow up on that". You should then touch your hand to your headset and dial the phone number of a client you are currently working with (or your home phone if you don't have any clients yet), and say something to the effect of, "congratulations, it's looking really good" , or "we should have this wrapped up pretty soon". You can then hang up and mention how much your bluetooth headset comes in handy with as much business as you do. If done right, you will have a new client before you're seated for your lettuce wraps.

Secret #3 Get ready to advertise.

In order to make serious money in real estate, you'll need to do some advertising.

While this may seem overwhelming at first, rest assured that it's not as complicated as you may think. It really all comes down to creating your "personally branded" business card. Yes, in the future you will also be advertising on flyers, yard signs, and bus stop benches, but these will essentially be photocopies of your original business card. For now, all you will need is a compelling business card that includes these 2 essential elements:

1. A professional headshot. It is a fact in the industry that 97.3% of all Americans will not do business with you unless you have a headshot on your business card. The reasons for this are largely unknown, but some industry experts speculate the fact that the average person loves to spend time looking at/thinking about people whom they admire and want to become like. This may also explain why Donald Trump chooses to use his headshot to market the world's purist natural spring water, Trump Ice.

In any case, you need to have a professionally photographed headshot, preferably from a studio that specializes in glamour portraits. To make your picture more appealing, it is also suggested to pose with your hand to your chin, or to request that the camera be tilted for more effect. Also, studies show that if you include your children and/or pets in the photograph, the average consumer is more likely to showcase your business card in a prominent place in their house for family and friends to admire (for more on this, google "refrigerator magnet business cards").

2. A compelling tag-line. For this element, think about the concept of personal branding. Personal branding is how you articulate what makes you unique, and why people should do business with you. Identifying this differentiating factor can be as simple as thinking about what takes up most of your time during the day. For example, ask yourself how many hours you spend blogging about your children, washing/waxing your car/boat, or googling cute pictures of cats with funny messages for your desktop. While these may seem like everyday ordinary activities at first glance, you can spin them to create memorable tag-lines for your business cards that will set you apart from the competition.

For instance, if you love cats, you may want to think about a tag-line like "Looking for the purrrrrrrfect home?", or if you are into cars, you could say something like "Revving up deals in real estate". Really, sky is the limit with this kind of innovative advertising, but just make sure to place your powerful tag-line in bold font where it can be easily seen next to your headshot.

As you can see, by following these simple guidelines, you will soon be "drumming up business" like a pro (also a great tag-line if you are into music). Who knows, with a little creativity, you too could "be on par" (golfing reference) with the most successful realtors in the business.

Secret #2 Start using "Power Words".

One of the quickest ways to become successful in real estate is to use words that will make you sound successful. This is extremely important when interfacing with clients, but will also come in handy when you need to gain the trust/admiration of your professional peers.

Power words, by definition, are words that make everything you say more intelligent, authoritative and/or dramatic. Essentially, they are words you use to ensure you are an expert in whatever you decide to talk about.

Donald Trump is an excellent example of this. If you've ever heard him speak, you will quickly notice how he uses power words to articulate how he has become the "world's most successful businessman". In fact, because of his mastery with power words, he also has "without question, the world's most famous television show" too!

So, how can you use power words to make money as a successful real estate agent? There are a few ways in which you can begin using power words in your vocabulary today:

1. Speak in absolutes: Using words like "everyone", "never" and "fact" are good examples. Use these words whenever you need to make an authoritative statement to ensure it will not be challenged (i.e. "It's a fact, everyone knows there has never been a better time to buy real estate than right now!").

2. Use two adjectives in place of only one: For instance, if you are showing a buyer through a home, you could say, "This price is a fantastic deal", or you can step it up a notch and say, "This price is an unbelievably fantastic deal." Of course the latter is more persuasive, because the deal is not only fantastic, it's so fantastic that you, the agent, can barely believe it. (Also note the use of the word "fantastic" in place of a less powerful word like, "good".)

3. Redefine ordinary words with new power words: As an example, you may have heard the words "flyer", "refrigerator magnet", or "recipe card", but in power speak, you can redefine all of these words as "effective marketing solutions". This works exceptionally well when you need to describe how you plan to sell the listing of a potential client.

4. Combine power words to create powerful phrases: For example, while talking to a fellow agent, try slipping in a phrase like "revenue generating" or "systematized solutions" when discussing the latest trends in marketing and technology.