Do you have dreams of making a lot of money in real estate, so you can drive around in a fancy new car as the envy of the neighborhood? Well, if so, you have it all backwards, because the the most successful agents actually bought their successful looking cars right out of real estate school, before they ever sign a single deal!
Yes, success breeds success, so the more successful you look, the more people will want to do business with you. And there's few definers of success like that of the car you choose to drive.
But before you go to the bank to take out your first business related loan (yes, you can use it as a write off!), what kind of car should you be looking for? Below is a quick guide to the type of car you should look into, depending on your situation.
Hummer: You may have seen a few of these parked at the gym. Why? Because the Hummer is the perfect car for those male agents who have recently found themselves interested in self improvement because of their exciting new return to the single life. With this liberating change in lifestyle, many men are frequenting new establishments in search of a complimentary clientele. If you are recently single, over forty with a core clientele of recently single moms, this is the car for you.
Mercedes: The crem de la crem of luxury cars. This car is particularly admired along warm coastal states where the real estate is especially glamourous. If you are an agent in and around the areas of Boca Raton or Newport Beach, this is the car to look into. Also note, while shopping for a Mercedes, 87.4% of the most successful agents in those areas drive a pearl colored Mercedes E-Class sedan with custom gold trim.
BMW SUV: Perfect for the mom turned recently successful real estate agent who does a lot of her contacting at school group functions, soccer games, or Costco. However, if you find yourself in this category, you must remember that the BMW SUV is the only type of car in this category you are allowed to own. Sedans can quite often come across as too sporty, therefore running the risk of arousing the attention of your potential clientele's husbands. For a less expensive option (i.e. your credit will not allow you to take out a loan that large), try the Acura RDX, or the Infinity EX35.
Toyota Prius: This may seem like the antithesis of a successful realtor car, but with the advent of global warming and Generation X, this is a great alternative. Sure it's small, and you probably don't want to have your clients ride around in the back, but the Toyota Prius is a hybrid vehicle that says you are an intellectual that cares about the environment, technology and text messaging. This is a great option for agents in and around the Portland Oregon area, or agents with clientele that are especially liberal, politically speaking. If you go this rout, it is also recommended to invest in a Thule bike rack.
1 comment:
And I thought I was doing OK driving around in my '99 Chevy Monte Carlo. Think I can get $0 down, no payments until 2013 on an H2???
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